Brand assets

Press, partners, bloggers — grab our logo, icon and colours below. If you need a specific format we don't list, just drop us a note.

Logo & icon

Use the wordmark for write-ups and partner pages. Use the standalone icon for app tiles, avatars, and small spaces.

Gift List wordmark on light background
Gift List wordmark
713 × 84 px, transparent PNG. Use on white or very pale backgrounds.
PNG
Gift List icon
Icon (SVG)
Scalable vector. Use for favicons, app icons, social avatars, embed badges.
SVG PNG
Gift List wordmark on dark background
Knockout (dark backgrounds)
Use the wordmark with a CSS filter: brightness(0) invert(1) for dark/colour-rich placements.
PNG

Colour palette

Pink is the brand, full stop. Use the dark variant for hover/active states, and the soft variant for backgrounds.

Primary
Pink
#D63384
Primary dark
Plum
#B02A6E
Soft
Blush
#FFF5F9
Accent
Honey
#FFB84D
Text
Ink
#1F2937
Muted
Slate
#6C757D
Border
Petal
#F0E9EE
Surface
Paper
#FAFBFF

Typography

We use the system UI stack — no web fonts to load. Headings are bold and slightly tightened.

Get exactly the gifts you actually want.
A free gift registry for weddings, baby showers, birthdays — anything worth celebrating.
font-family: -apple-system, BlinkMacSystemFont, "Segoe UI",
             Roboto, "Helvetica Neue", Arial, sans-serif;

"Registry on Gift List" badges

Linking to a registry on your wedding site or blog? Drop one of these badges in.

Registry on Gift List Registry on Gift List Registry on Gift List

HTML for the pink badge:

<a style="display:inline-flex;align-items:center;gap:8px;padding:8px 14px;
   border-radius:999px;background:#d63384;color:#fff;font-weight:600;
   font-size:14px;text-decoration:none;font-family:-apple-system,sans-serif;"
   href="https://giftlist.ca/r/YOUR-SLUG">
  <img src="https://giftlist.ca/images/giftlist-icon.svg" width="18" height="18" alt="">
  Registry on Gift List</a>

Voice & tone

If you're writing about us, here's how we sound about ourselves.

We say
  • "The free gift registry for every occasion."
  • "Get exactly the gifts you actually want."
  • "Add items from anywhere. Share one link."
  • "No ads to your guests. No selling your data."
We avoid
  • "Platform," "solution," "leverage" — corporate-speak.
  • Words like "premium" or "pro" — there isn't a paid tier.
  • "Wedding registry app" — it's a website, not an app.
  • ALL CAPS or excessive exclamation marks!!!

Need something else?

High-res screenshots, an interview, a quote from us, or just a different file format — happy to help.

Get in touch